KBKH, Mix 92.9 Online: Huge market potential

The experience of developed countries illustrates what happens when the rich and diverse content of internet radio is easily accessible.  The media audience researcher Bridge Ratings estimates that by the end of 2007, one in three of the USA's population was listening monthly to internet radio.*

These figures are driven by the massive penetration of broadband internet connections in developed countries. There are almost a quarter of a billion connections already installed worldwide, and this base is growing at around 36% annually.**

* From Bridge Ratings & Research's
semi-annual study

** World broadband Statistics Q2 2006,
published by Point Topic