The thing your small business customers must be reminded of constantly is the fact that advertising is not something you do when you have a little bit of extra cash – it is a critical business expenditure that assures that the company will be making money in the first place.

It has been said many times, and many ways, and it remains true: During hard times, when businesses look to tighten their belts, it seems like a no-brainer to reduce or erase the advertising line on the budget. Do that, and you are conceding the market to the company that sticks to its advertising plan – and the company that keeps its name out there, before the public for all to see and remember, often benefits from gains in market share that long outlive the bad economic times while the company that cancels advertising dwindles away and is forgotten.

Broadcasters who help small businesses thrive in hard economic times will also likely have a client relationship that lasts for years as well.

Some Underwriting Resources & Information:

1. Basic information concerning sponsorships can be found here.

2. Coverage map.

3. Call procedure for new contacts. (This is nothing more than a "suggested guideline" and you are either welcome to follow it or to devise a method and approach of your own.)

4. Sponsorship rates (Standard Rate Card).

5. Simplified sponsorship rates.

6. Monthly weather sponsorship rates. (This information will be added, soon.)

7. "Block-Time" rates for Church Programs, etc.

8. Sponsorship agreement.

9. A listing of past clients.

10. A listing of Jasper Area businesses. (This list is now updated.)

11. A large listing of many Jasper Area businesses that has NOT been updated but, is still fairly accurate.

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Last modified: 01/27/12